Target Customer Searches online and offline are crucial to any Internet marketing campaign. Most marketers begin their search with keyword research. It helps you discover the words and phrases that your target customer searches for regularly online. That may be your company’s name or some closely related term, but that’s not even close to being the whole story. If your goal is to sell a specific product, your keyword research should reveal potential buyers’ words. But it should also reveal other terms that your target customers might search for when surfing online.
In today’s online market, that means your target customer searches “mall shopping” or “cell phone shopping.” But they might also search for “cell phone service” or “free laptop!” If your marketing strategy is to attract “large” or “rich” clients, that is an even better search term! The problem is, those are not words people usually use when browsing on the Internet. Unless your website is specifically for those clients, your marketing strategy needs to be more focused than keyword targeting.
Let’s look at another example of targeting your target audience. Let’s say you have a blog for jewelry making. What are some good keywords? The most common (and, therefore, the most successful) niche market in this niche is “jewelry making.” The “jewelry making” niche market includes women, teenagers, college students, and anyone else interested in jewelry making as a hobby or as a way to make money.
But finding keywords isn’t the only part of that equation. You have also to target the audience the way professional online marketers do. That means finding long-tail keywords that no one else is searching for. In this case, your target audience is the people who are looking for something specific: specifically, jewelry made from semi-precious stones.
That’s right – there’s a big difference between long tail keywords and the mainstream keywords that most search engines target. Long tail keywords are much more competitive. They contain fewer keywords that are searched, and they are most likely to show up in a lower ranking in the SERPs. It’s much easier to rank for a longer tail keyword than it is to rank for a popular keyword like, say, “make lots of money.” That’s why it’s important to find the best keywords to target to help you get the most visitors and the best placement in the SERPs.
And that brings us to our third point: focus. Focus on your target audience, and then work to provide the best SEO (search engine optimization) for them. Work on getting the most traffic to your website. But also work on the content you’ll provide them with to get the best experience possible while visiting your site.
If you want to target your keywords to a specific audience and get the best possible ranking, you have to focus on the right keywords. To do this, use both organic search terms and pay per click campaigns to get the most visitors. Optimize your landing page to make it as relevant as possible to your search term. If you’re using pay per click, make sure your ads match your keywords as closely as possible. Avoid placing irrelevant ads that are not targeting your target customer searches at all times.
All of these points will take you one step closer to successfully optimizing your website and getting it to the top of the major search engine results. Remember, though, that keyword optimization is only part of the total SEO process. Proper link building and content building are just as important, if not more so, since these two factors are what people search for in the first place. Once you have successfully optimized your site, make sure you keep up the good work by continuously improving on the things that bring visitors to your site in the first place.
