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Measurable Results with Web Analytics

Posted by admin | Posted in Web Design | Posted on 11-09-2011

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Measurable Results with Advanced Web Analytics

This workshop focuses on online analytics and metrics and how you can use them to learn more about who your visitors are, what they are doing on your website and move them to act.

Measurable Results with Web Analytics will focus on the following areas:

  • Google Analytics – Learn what one of the best (and free!) tools on the web can do for you, your website and your business.
  • Web Analytics Alternatives- While Google Analytics is a free tool, sometimes we need a little bit more power and functionality. We'll explore other options including Peformable and KISSmetrics.
  • Lifecyle Marketing - We'll explore lifecycle marketing and how it can be done with Performable and KISSMetrics. This includes customer segmentation, responding to actions that customers take and helping you to optimize your marketing, sales and customer service across multiple online channels.
  • Best Practices and Case Studies: We'll take a look at common use cases the advanced features of Google Analytics as well as reasons and examples for using other tools like Performable and KISSmetrics.

Who is this class good for?

This is a great walkthrough of web analytics for web freelancers, interactive agencies, marketing agencies, small businesses, and anyone who is running their own website or building websites and web campaigns for clients.

Reno Collective University

Reno Collective University features a curriculum of classes for anyone looking to learn more and do more. These classes will include topics from design, business, professional development and programming. For other available classes, check out www.renocollective.eventbrite.com.

Reno Collective University courses are open for anyone to attend. Members of Reno Collective Coworking receive courses as a part of their membership. You can learn more about Reno Collective at www.renocollective.com or follow us on Twitter at @renocollective.

NCET Entrepreneur Month

This Reno Collective University course has been created as a part of NCET's eMonth for entrepreneurs, freelancers and small businesses looking to develop themselves further using technology and lean startup principles.

Venue:
Reno Collective
522 Lander Street
Venue URL

Understanding Wine ~ Understanding the Web

Posted by admin | Posted in Web Design | Posted on 11-09-2011

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An Introduction to Digital Marketing and Social Media for the Wine Industry

This workshop is targeted toward small to medium wine businesses and is designed to provide wine industry professionals with a comprehensive understanding of digital marketing and social media principles. Our objectives are to help simplify the Web and social media environments; teach you how to "play by the online rules" and demonstrate how to build loyal customers and informal brand ambassadors through online engagement.

Specific topic areas covered in the half-day workshop include:

  • A comprehensive, practical introduction to digital marketing
  • How to create a fully integrated and interactive web presence
  • The importance of creating and curating your online content
  • Understanding the value of your website as your online marketing hub
  • How writing a blog can boost your business
  • How to integrate social media into your overall marketing strategy
  • A practical understanding of Facebook for business, including comprehensive strategies and etiquette; how to increase "likes" and how to improve your engagement
  • A practical understanding of Twitter for business and how (and why!) to create genuine conversations
  • LinkedIn, Foursquare, YouTube, Flickr and Google Maps business fundamentals
  • Understanding how to manage your brand content in online wine communities
  • How to create successful and cost-effective eNewsletters and manage your database
  • Balancing the cost and return of social media
  • Social media tools and measurement
  • Creating your social media policy

Duration: 4 hours – 1:00pm to 5:00pm

(Afternoon tea will be provided during a mid-afternoon break)

When: Tuesday 4th October, 2011

Where: Wolf Blass Platinum Room

Wolf Blass Visitors Centre

97 Sturt Highway, Nuriotpa, SA 5355

Included: A USB containing presentation notes and tools & tips for effective digital marketing

Cost: 5.00 per person (incl GST)

Presenters: Caroline Dunn from bunchMEDIA and Tania Shirgwin from BizEez Virtual Solutions

Non wine industry attendees are welcome to attend however examples used during this workshop will be specific to the wine industry. If you would like further information about upcoming general small business workshops please contact me at caroline@bunchMEDIA.com

Cancellation Policy:Workshop tickets are transferrable. Should you be unable to attend, a substitute delegate is welcome to take your place.

Regrettably no refunds can be given for cancellations made within 48 hours of the commencement of the workshop. Workshops require a minimum of 4 attendees – if the minimum attendee number is not reached within 48 hours of the workshop start time, the workshop will be cancelled and a full refund will be given to all attendees who have already paid.

Venue:
Wolf Blass Platinum Room
Wolf Blass Visitors Centre
Venue URL

New Adventures in web design, Nottingham, 20. January 2011 Small

Date Taken: 2011-01-20 16:49:38
Owner: Robert Sedovšek

Workshop: Writing for the web

Posted by admin | Posted in Web Design | Posted on 10-09-2011

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Level: Basic

It is impossible to ignore the impact of e-communications, such as e-mail, the Internet or intranet. And the writing style used for online communications has a profound impact on their success. Web writers and designers need to be able to create excellent copy that will impact on screen, as well as on paper.

REF: xvwu

Venue:
CIPR Centre
52-53 Russell Square
Venue URL

New Adventures in web design, Nottingham, 20. January 2011 Small

Date Taken: 2011-01-20 10:58:44
Owner: Robert Sedovšek

Automated Web Testing with Selenium

Posted by admin | Posted in Web Design | Posted on 10-09-2011

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A practical 2-day workshop to learn the automated web testing tool, Selenium

If you are an ISEB or ISTQB qualified software tester and you are familiar with automated testing principles and would like to learn how to build robust, reusable, automated scripts using the free opensource tool, Selenium, this two-day "hands on" workshop is designed just for you.

Delivered by a consultant with real experience of Selenium

Anand Ramdeo from our partners Atlantis Software uses Selenium in his day to day testing projects and will be delighted to share his considerable knowledge and experience with you.

Bring your laptop

This is a practical course, very few powerpoint slides so please bring your laptop for the practcial exercises using the tool – to save time we ask you to pre-install the software prior to attending the workshop.

Topics covered include

  • Selenium IDE
  • Selenium Core
  • Remote Control
  • GRID

Based on delegate feedback from the three one-day workshops we ran earlier this year we have extended this training to two days to maximise your learning experience.

Click here for more information from the ElectroMind website

BOOK NOW ON THIS POPULAR WORKSHOP AS PLACES ARE LIMITED

Please note all prices shown are exclusive of VAT which will be added at the standard rate.

Venue:
London, United Kingdon
Argyll Street
Venue URL

New Adventures in web design, Nottingham, 20. January 2011 Small

Date Taken: 2011-01-20 13:02:06
Owner: Robert Sedovšek

Web Accessibility Benefits & Issues Brisbane

Posted by admin | Posted in Web Design | Posted on 09-09-2011

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Overview

The workshop includes an introduction to the advantages of web accessibility.What is a disability?

  • Defining types of disability
  • Statistics of disability in the community

How do people with disabilities browse the web?

  • Hear the experiences of people with a disability
  • See assistive technology demonstrations
  • Understand some of the common difficulties that people face
  • Similarities with the experiences of older users

Making the web accessible

  • Policies and the Web Content Accessibility Guidelines
  • Australian Government National Transition Strategy for WCAG 2.
  • Incorporating accessibility in a web project
  • Overview of the techniques used to make a website accessible

No technical knowledge is required.Audience

Anyone that works with the web will benefit from this workshop.

  • Business managers
  • Online policy managers
  • Communications professionals
  • Web designers and developers
  • Content authors
  • IT managers

About the presenters

Our accessible information specialists are IT and usability experts with extensive experience in accessibility and the needs of people with a disability.

They provide consultancy, training and testing services throughout Australia and internationally to help organisations make their online services accessible to all.

Venue:
Novotel Brisbane
200 Creek Street Brisbane CBD
Venue URL

New Adventures in web design, Nottingham, 20. January 2011 Small

Date Taken: 2011-01-20 18:19:54
Owner: Robert Sedovšek

Groop Skool: Weekend Web Workshop #2

Posted by admin | Posted in Web Design | Posted on 09-09-2011

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Execution: User Stories, Sitemap, Wireframes and Visual Design.

Saturday, September 24th & Sunday, September 25th

Why should you attend?

  1. If you are looking to get a job in the digital space
  2. If you are a start up looking to "get it right"
  3. If you are looking to advance your current career
  4. If you are a print designer

Workshop #2 will cover:

  1. Review of Workshop 1, Brand Attributes, User Profiles and Business Goals
  2. Creating effective User Stories
  3. How to Create Site Maps and Wireframes
  4. Visual Design and Production

Day 1:

We start this jam packed first day by getting to know your goals and what you want to get out of the workshop. After introducing you to our user experience process and our workbooks we begin our core workshop modules. These combine short visual explanations and lively group exercises.

During day 1 we will recap some of the concepts from Workshop 1 to refresh for those who attended and to catch up for those who did not. We will focus this session on the translation of strategy to reality. How to transform user profiles and business goals into a website.

Day 1 Schedule to be Announced.

Day 2:

Day 2 will focus on documentation such as sitemaps and wireframes in addition to the basics of screen based design. We will cover production for mobile and tablet in addition to websites.

This Week in Web Design co-host Aure Gimon will join us for this session.

Day 1 Schedule to be Announced.

Whether you are a entrepreneur, an executive or a student you are going to walk away with valuable and practical tools that you can apply to your online business, your company or to getting a job in the digital space.

The workshop is 9.50 or 5 per day. This is about an hour.

If you are an AIGA member you get 50% off.

For those who watch This Week in Web Design and are members of the producers program you get special discounts as follows:

Members at the Executive Producer Level: Free

Producer: 50%

Associate Producers: 25%

Read more about The Producers Program at This Week in Web Design:

http://thisweekinwebdesign.com/

Venue:
The Groop
125 West Fourth Street
Venue URL

Bulletproof Web Design: Dan, Pants and Audience Small

Date Taken: 2006-06-16 10:18:34
Owner: Jan Brašna